Lisa C. Gregg
25+ years of Premium Lifestyle marketing experience with expertise in large scale global product line management, including E2E experience development, global P&L management/oversight, global new product development and governance.
Demonstrated customer-centric, data-driven agent of change with track record of delivering innovation, transformation and tangible results on a global scale; Keen eye for emerging trends with history of developing strategic partnerships to elevate products/brands; Proven leader with strong EQ and track record of success, collaboration and talent development.
Recognition & Active Industry/Community Engagement:
Recipient Luxury Award for Innovation (’11); Published case studies/articles featured in marketing journals, publications including Selling Power ‘Market your Message’ (Sep ’02), ‘Proposing Higher Sales’ (Oct ’02) 1 to 1 Marketer Magazine , Vanity Fair UK ‘Brave Heart’ (Apr ’15), ‘Boardroom Balmain’ Telegraph Magazine (Apr ’15), and marketing case study featured in the book Enterprise Marketing Management: The New Science of Marketing (Authors: Dave Sutton & Thomas Klein - John Wiley & Sons, (’03).
Board Activity: National Board- American Marketing Assn (’04 -’07); National Board: Travel Industry Association USA (’04-’08) ; Member/Patron, British Fashion Council & Advisory Council - nurturing emerging design talent (2012- Present) , Luxury Marketing Council, UK.
Industry/Community Engagement: Thought Leadership through speaking engagements at various Luxury forums, Guest Professor, Catolica University Luxury Course (‘18), Keynote for Google Conference on Luxury & Brand Storytelling (’15); Judge for European Luxury Awards (’11-’14); Met Gala Committee (Met Museum NYC ’11), V&A Museum Gala Committee (’15) British Film Institute LUMINOUS Gala Committee (’17); supporter of non profit groups in the arts and in sustainable initiatives.